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KitchenAid is an American kitchen appliance brand owned by Whirlpool Corporation. It is well-known in the world of kitchen appliances for its high quality and innovative products.
The Company was started in 1919 by The Hobart Manufacturing Company as a division of the Whirlpool Corporation to produce stand mixers. It all started with their ground-breaking introduction of the first stand mixer for home use, a game-changer that later became synonymous with stand mixer excellence.
As time passed, KitchenAid expanded its product range and now includes a wide array of kitchen appliances and accessories.
Today, KitchenAid produces diverse kitchen gear famous for its robustness, high performance, and distinctive designs.
They come in various sizes and colors to complement any kitchen style.
- Stand Mixers: KitchenAid’s stand mixers are versatile devices that are able to handle a wide range of mixing, kneading, and blending tasks. They are available in various sizes and colors to suit different kitchen styles.
- Countertop Appliances: KitchenAid manufactures blenders, food processors, coffee makers, and other countertop appliances that have the purpose of simplifying food preparation and beverage making.
- Small Kitchen Accessories: KitchenAid doesn’t just offer appliances; they have a splendid selection of kitchen accessories and add-ons. Think of handy attachments for their stand mixers, top-quality cookware, and bakeware to elevate your culinary adventures.
- Cooking Appliances: They offer wall ovens, ranges, cooktops, and microwave ovens that have won a good reputation among the consumers thanks to their cooking performance.
- Refrigerators and Dishwashers: KitchenAid offers refrigerators and dishwashers with advanced technology and stylish designs to enhance kitchen functionality.
Today, KitchenAid products are manufactured in the United States, Canada, Mexico, India, and China. However, every KitchenAid stand mixer has been made at their Greenville, Ohio factory since 1919. For instance, their Greenville factory is the largest employer in town, providing over 1400 jobs to the local community. KitchenAid also has U.S. manufacturing facilities in South Carolina, Ohio, Arkansas, Indiana, Tennessee, and Mississippi. However, the die-cast parts of the KithcenAid gadgets are manufactured in various production facilities around the world.
Ninja is a kitchen appliance brand owned by SharkNinja Operating LLC, an American designer, marketer, and distributor of home devices and appliances.
The Ninja company was established by Mark Rosenzweig in 1993 under the name Euro-Pro Operating LLC and specializes in producing vacuum cleaners. Later, it underwent a transformation, rebranding itself as SharkNinja Operating LLC and broadening its product portfolio. Now, “SharkNinja” is formed by combining its two primary brands: Shark, which mainly produces vacuum cleaners and similar devices, and Ninja, which focuses on kitchen appliances such as blenders, multi-cookers, air fryers, and coffee makers.
Ninja’s product range primarily focuses on small kitchen appliances that are designed to simplify cooking and food preparation. Some of the popular products offered by Ninja include:
- Blenders: Ninja blenders are very popular nowadays due to their strong advertising campaigns. Their countertop blenders feature innovative blade designs, and they also produce single-serve blenders that are a good quality and capable of blending quality smoothies and various other easily.
- Food Processors: Ninja offers a range of food processors and blender-food processor combos with multiple functions.
- Air Fryers: Ninja offers a wide range of air fryer models with good quality and reputation among consumers.
- Pressure Cookers/Multi-Cookers: Ninja’s multi-cookers combine functions such as pressure cooking, slow cooking, steaming, and searing in one appliance, allowing users to prepare a wide range of dishes.
- Coffee Makers: Ninja also offers coffee makers that come with various brewing options, including single-serve and specialty coffee settings.
- Toasters and Ovens: Ninja produces toaster ovens that can bake, roast, toast, and more, providing versatility in the kitchen.
Ninja Kitchen Appliances headquarters office is based in Needham, Massachusetts, near Boston. However, all their products are made in China, where SharkNinja Operating LLC has manufacturing facilities.
The Breville name came from its co-founders – Bill O’Brien and Harry Norville. It has become an iconic global brand operating for nearly a century. The Company now holds over 100 active patents and has won over 40 prestigious international awards, including the iF Design Award and the Webby Awards in the U.S.
The Company was founded in Melbourne in 1932 and began with radios and mine detectors. In the late 1950s and early 1960s, Breville expanded its product line to include small kitchen appliances such as toasters and sandwich makers.
Today, the Company’s brands include Breville, Kambrook, and Ronson (outside of North America). In the U.K. and Europe, the Company goes to market as the Sage brand (because the name Breville is taken by the unrelated Jarden company in the U.K.) and as the Breville brand in the rest of the world. Breville is currently represented in more than 70 countries around the globe.
Breville offers a diverse range of kitchen appliances that cater to cooking, beverage preparation, and food processing needs. Some of the popular products offered by Breville include:
- Espresso Machines: Breville’s espresso machines are highly regarded for their precise control and customization options, allowing coffee enthusiasts to brew café-quality espresso at home.
- Toasters and Ovens: Breville produces toasters and toaster ovens known for their advanced features, such as smart toasting technology and convection cooking options.
- Juicers: Breville’s juicers are designed for efficiently extracting juice from fruits and vegetables, often with features like wide feed chutes for whole produce.
- Blenders and Food Processors: Breville offers a range of popular blenders and food processors.
- Grills and Griddles: Breville’s grills and griddles are designed for indoor grilling and cooking, with features like adjustable temperature controls and non-stick surfaces.
- Kettles: Breville kettles are known for their stylish designs and rapid boiling capabilities.
Breville’s headquarters are located in Australia and is in the inner suburb of Alexandria, Sydney. It has manufacturing facilities primarily in China and Australia. The Company’s brands include Breville, Kambrook, and Ronson (outside of North America). In the U.K. and Europe, the Company goes to market as the Sage brand (because the name Breville is taken by the unrelated Jarden company in the U.K.) and as the Breville brand in the rest of the world.
NutriBullet is a leading personal, single-serve countertop blender brand with over 80 million happy customers worldwide.
NutriBullet brand was first introduced in 2012; it is developed and marketed by Capital Brands LLC, a Los Angeles-based company. The Company’s founders, Colin Sapire and Richard L. Cousins.
De’Longhi Group acquired Capital Brands Holdings Inc., the parent company of NutriBullet, in a deal valued at approximately $420 million. The acquisition was finalised in 2020, with the transaction expected to be accretive to De’Longhi in the following year.
NutriBullet primarily specializes in blenders; however, it has expanded its range of products, and now they include:
- Personal Blender
- Countertop Blenders
- Immersion Blenders
- Food Steamers:
- Food Processors:
NutriBullet blenders are not made in China; they are made in Taiwan. However, it is unclear where the production facilities are located in Taiwan.
Oster is one of the veteran brands on the U.S. market; it has been around for over 100 years and has an extended history of producing high-quality, durable, and user-friendly kitchen appliances.
The Oster Manufacturing Company was founded in 1924 in Racine, Wisconsin, by John Oster. Initially, it produced hair clippers, and only by the mid-20th century did it start small kitchen appliances manufacturing, such as blenders, mixers, and toasters. In 1960, Oster introduced the Osterizer blender, a well-known household name still popular now.
In 1963, the Company was acquired by Sunbeam Corporation, which later became Sunbeam-Oster Company, Inc. Today, Oster operates under the umbrella of Newell Brands, a global consumer goods company.
Oster offers a range of kitchen appliances designed to simplify food preparation and cooking tasks. Some of the popular products offered by Oster include:
- Blenders: Oster blenders are known for their affordability and versatility. The Oster is one of few companies that still produce one of the best blenders with glass containers, making them eco-friendly and suitable for blending smoothies, soups, and various recipes.
- Toasters and Toaster Ovens: Oster produces toasters and toaster ovens with features like multiple browning settings and convection cooking options.
- Food Processors: Oster’s food processors are designed to chop, slice, shred, and mix ingredients for various culinary needs.
- Coffee Makers: Oster manufactures drip coffee makers, espresso machines, and single-serve coffee brewers for coffee enthusiasts.
- Electric Griddles and Grills: Oster’s griddles and grills are popular for indoor grilling and cooking, often featuring non-stick surfaces.
- Rice Cookers and Steamers: Oster offers rice cookers and food steamers for convenient meal preparation.
According to the Company’s website, most of Oster’s appliances are manufactured in the United States by Sunbeam Products, Inc., a Newell Brands subsidiary. The Company has its headquarters in Shelton, Connecticut, and operates factories in various locations, including Cleveland, Ohio, Mexico, Venezuela, and Peru. Oster’s products are made with care and attention to detail and are designed to meet the needs of home cooks and professional chefs alike.
Vitamix – that name rings a bell in the world of kitchen appliances. They’ve earned their stripes as a top-tier brand, known far and wide for their top-quality blenders.
The Vitamix Corporation, based in the heart of Cleveland, Ohio, has a history that goes way back, all the way to 1921. It all began when a fellow named William G. Barnard established the Company Vita-Mix. Fast forward to 1936, and the Company unveiled the very first Vitamix blender.
Since then, Vitamix has been on a relentless innovation journey, constantly refining and enhancing its products. It’s no wonder they’ve become the number one blender producer known for its high quality and longest life span in an industry.
Vitamix specializes in blenders and blending accessories designed for a variety of culinary tasks. Some of the popular products offered by Vitamix include:
- High-Performance Blenders: Vitamix blenders are known for their powerful motors, precision engineering, and versatility. They are able to perform the widest range of functions, such as blending, pureeing, chopping, and even heating and making soups from scratch, processing frozen products, making frozen desserts, and much more.
- Commercial Blenders: Vitamix Commercial Blenders cater to the needs of businesses, whether it’s a bustling eatery or a vibrant smoothie haven.
- Personal Blenders: Vitamix also offers compact personal blenders that are designed for individuals and small households, allowing for easy on-the-go blending.
- Food Processors: Some Vitamix models are compatible with food processor attachments, expanding their functionality to include chopping, slicing, and grating.
As the Company’s website states, the majority of Vitamix blenders are manufactured in the United States at the Company’s headquarters in Cleveland, Ohio. Some parts of the Food processor attachment are outsourced in China. The motors for some Vitamix models are produced in Sweden.
The Company is very dedicated to using top-notch materials and top-of-the-line manufacturing methods. No wonder all the Vitamix products are covered with a best-in-industry warranty. It’s their way of shouting from the rooftops about their dedication to quality and making sure you’re one happy blending enthusiast.
Blendtec is an American company producing the high-performance blender industry known for its powerful blenders and innovative blending technology.
Blendtec was founded in 1975 by Tom Dickson in Utah, USA, and it is a division of K‑TEC, Inc.. Initially, the Company specialized in commercial blending equipment for businesses, particularly in the food service industry. Now, Blendtec is a widely recognized High-End Commercial and domestic blender producer. Their Blenders are famous for their ability to blend a wide range of ingredients, including tough items like ice and frozen fruits.
Blendtec primarily focuses on blenders that are known for their robust build and innovative features. Some of the popular products offered by Blendtec include:
- High-Powered Blenders: Blendtec blenders are characterized by their powerful motors and unique blade designs that can handle various blending tasks, from smoothies and soups to ice cream and nut butter.
- Commercial Blenders: Blendtec continues to offer commercial-grade blenders for businesses, including restaurants and smoothie shops.
- Blendtec G.O.: This is Blendtec’s line of portable blenders designed for on-the-go blending, making it convenient for individuals with active lifestyles.
- Immersion Blender: Blendtec’s immersion blender, which was introduced in 2023, is the latest addition to the Company’s product line, and it is designed to provide versatility and convenience to home cooks.
Blendtec is proud to build its kitchen appliances in its facilities located in Orem, Utah. The Company insists that it uses only high-quality materials and manufacturing processes to ensure that all products are top quality.
Braun originated from a German brand and produced a wide range of well-known kitchen appliances and other consumer products.
Braun was founded in 1921 by Max Braun in Frankfurt, Germany. Initially, The Company was a small engineering shop specializing in radio sets and other electrical devices. Over the years, Braun became synonymous with German engineering and design excellence, earning a reputation for producing high-quality, innovative, and stylish products.
In the mid-20th century, Braun expanded its product offerings to include various household appliances, including kitchen appliances. The Company’s kitchen appliances are known for their modern design, functionality, and attention to detail.
Braun’s kitchen appliance range covers a variety of products designed to simplify cooking and food preparation. Some of the popular kitchen appliances and products offered by Braun include:
- Hand Blenders: Braun is renowned for its hand blenders, also known as immersion blenders, which are versatile tools for blending, chopping, and mixing ingredients.
- Coffee Makers: Braun produces coffee makers that brew coffee precisely, offering various models, including drip coffee makers and espresso machines.
- Food Processors: Braun’s food processors are designed for chopping, slicing, grating, and mixing ingredients, making meal preparation more efficient.
- Juicers: Braun offers juicers for extracting fresh juice from fruits and vegetables, promoting a healthy lifestyle.
- Toasters: Braun manufactures toasters with features such as precise browning control and extra-wide slots for different types of bread.
Braun has manufacturing facilities worldwide, including Germany, Belgium, Romania, and the U.K. Today, Braun focuses on its core categories, such as shaving and grooming, beauty and hair care, and small household appliances. The Company’s headquarters is located in Kronberg, Germany, where parent company Procter & Gamble operates its ‘Global Center of Excellence for Devices.’