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Ninja BN701 Professional Plus Blender with Auto-iQ Review

ninja BN701 BlenderThe Ninja BN701 Professional Plus Blender is a very popular gadget among the affordable blenders for around $100. It is glorified in a number of infomercials by some famous people. Does it do performs as well as the advertising claims or it just infomercial hyping? Read the review to find out the answer.

Alternatively, check our articles:

  • Best Countertop Blender Under $100
  • Best Blender for Smoothies and More – Buying Guide 2020
  • Best Blender under $200 – Is There Really Cheaper Alternative to Vitamix?


Smoothie: The Ninja BN701 Blender is only able to pulverize properly soft fruits and vegetables. Tough ingredients are blended into grainy consistency drinks with some bigger chunks present no matter how many minutes you blend and what setting you use. The carrots or green leafy ingredients are never get fully liquefy into a proper smooth consistency. So this machine will not produce any decent green smoothie even if you will process it for a few minutes. This gadget also not able to handle the strawberry, blueberry, and other berries seeds but leave seeded residues in the drinks.

Crushing Ice: The Ninja Ninja BN701 Professional Plus Blender is designed to crush ice well in the drinks. This Ninja gadget is perfectly suited to make frozen desserts and powerful enough to produce snow cones out of pure ice cubes even without any liquid added.

Juice: Although it is advertised as a juicer, it does not make any classic type juice that separates liquid from a fiber. It is also unable to make very smooth smoothie aka “whole juice”. So this machine is no means suited for squeezing juice or even making “whole juice” drinks.

Pureeing: No matter what setting you run, this blender is just unable to produce perfect consistency puree. The best result it can achieve is grainy chopping even if you add extra liquid.

Soup/ hot ingredients: This machine is not able to heat liquid from friction and even it is not designed to handle hot liquids. So, this machine is not suitable for making bulletproof coffee, and to process ingredients for soup they must be cooled properly otherwise the hot liquid could cause container cracking or melting.

Chopping/food prep: This machine is good at doing the chopping and mixing job. But it will processes food up into a course chop even at the highest speed. So this Ninja is just perfect for making all kinds of shopping for coleslaw, it will be good at making marinades, salad dressings, and mixes.

Nut milk: This machine is not very good for making nut milk because it will not be able to liquefy well nuts in liquids.

Nut butter: Ninja BN701 Professional Plus machine is hardly suitable for making nut butter as it is not designed to puree food properly, the maximum it will achieve fine chopping nut consistency.

Dough/batter: It is not able to knead the dough but is able to make pancakes, cookies, and other types of batter.

Grinding/milling: This Ninja machine cannot grind the seeds, herbs, or grains to the good quality powder consistency. It also not suitable for grinding coffee beans. But it will do the coarse grinding of oats or other similar soft ingredients.

Overall, the Ninja BN701 Professional Plus Blender is not designed to produce smooth smoothies and certainly will not be able to make decent quality green smoothies. The only task this machine perfectly performs is ice crushing and it also able to do a good chopping job. So, it is not the blender for smoothies and simply is not able to create a vortex to blend effectively anything apart of ice.

Speed Settings and Programs

ninja BN701 Blender control panelNinja BN701 Professional Plus Blender comes with a smart touchscreen control panel and illuminated controls buttons. The control panel equipped with:

  • POWER (ON/Off) button,
  • Three speeds functions (LOW, MED, and HIGH),
  • Pulse function activated by the PULSE button,
  • Three Auto-iQ programs (SMOOTHIE, ICE CRUCH, and ICE CREAM).

The SMOOTHIE program is designed for blending fresh/frozen fruits, milk/yogurt, protein shakes. The ICE CRUSH program is for processing Margaritas, daiquiris, milkshakes. And ICE CREAM programs are for making sorbet, sherbet, frozen yogurt.

AUTO-iQ PROGRAMS combines unique pulsing, blending, and pausing patterns and will automatically stop the blender at the end of the program. To select the program just touch the appropriate button. To pause the unit at any time, press the activated button again, or press the Power button to cancel. The timer counts down in the seconds’ units the time left until the end of the program.

LOW speed is designed for chopping soft ingredients for preparing salsas, marinades, and puree soft veggies, cheese, nuts, and others, it also will handle ice crushing for snow cones and chilled drinks.  Med speed will mix Dips, sauces, and spreads. While the HIGH speed actually supposed to process smoothies and shakes.

PULSE function is quite a useful feature and used not only for chopping task but also helps to remove air pockets during blending without a need to open the jar to mix it with a spatula.

Low and High speeds will run continuously until turned off. The PULSE setting will run only when touched. When you are done blending, press the LOW, MED, or HIGH button again to stop blending.

This blender has a good selection of pre-sets and speeds and thus allows decent control over the blending process.

Ease of Using and Cleaning

Operating: Ninja BN701 Professional Plus Blender design of blade assembly, the lid, and pitcher locking system makes it not straight-forward to assemble/disassemble. In order to assemble this machine, the user has to place the jar put the pitcher on the base at a 45-degree alignment and twist to snap-in.  Then the very sharp 6 prong blade tower has to be placed inside of pitcher (it sits loose). Now you are ready to place all the ingredients, your liquids first, then softs, and solids in that order. Finally, put the cap on and snap it down to lock it in.

This unusual construction makes this machine not only complicated to assemble but also using. For example, the bulky blade tower which must be fitted into containers makes the procedure filling the jar with ingredient very challenging as the blade occupies significant space inside the container. The blades are very sharp what makes this blender not only quite dangerous to handle safely when assembling/dissembling but also makes it tricky to pour the drink after processing because the blade tends to pop out from the place and may cut the user. In addition, the complicated locking lid system and lack of tamper do not allow the user to add extra ingredients or to remove air pockets easily during blending because the user has to remove the lid for this purpose.

Cleaning: This gadget pitcher, lid, and blade tower are according to the user manual is dishwasher safe what must make the job of cleaning the machine quite easy. The lid and the blade assemblies should be washed on the top rack only. The pitcher can be washed on either rack. But the blade system is quite bulky and will take considerable space in the dishwasher rack and jar, although supposed to be dishwasher safe, many customers report that after dishwashing procedure it may develop melted edges or cracks what makes the pitcher useless in a result.

The hand cleaning of this blender is also quite an uneasy procedure. The blades are very sharp and not very safe to handle. The tower itself is quite tall and narrow, so it is quite difficult to clean it with a sponge or washcloth. The pitcher lid has so many different cavities that it leaving a lot of room for bacteria to develop and drop into the drink.

Base Unit and Motor Power

Ninja BN701 Professional Plus Blender comes with a fairly powerful 1400 Watt Motor that must handle low to medium-duty jobs. However, the motor construction is not of the best quality with a lot of plastic parts, the almost completely plastic blade to motor coupling makes the motor very fragile. So, the reported average life expectancy of this gadget is ranging from 1 to 2 years.

The base unit is made of plastic, it is not very heavy, and so it may travel during blending if you process tough ingredients.


This Ninja comes with 72 oz. BPA free polycarbonate container with a maximum capacity of 64 oz. The quality of plastic is not of good quality and the durability problem of the container is common issues with this blender. The plastic is not temperature and stress-resistant. So the container is not able to handle hot liquids and you will need to cool the ingredients before liquidizing them. The cracking is also a common problem with the blender, the stress cracks occur at the bottom near the blade assembly and all over the pitcher.


ninja bl610 blade

Ninja BN701 Professional Plus Blender machine comes with an unusual blade which is constructed as 6 stainless steel blades staggered around the plastic shaft. Although this design presented by Ninja as unique that will improve the machine performance, in fact, it causes a few problems for the user. First, the blade system occupies considerable space that not only significantly reduces the usable capacity of the jar but also makes it difficult to fill it with ingredients, so the user has to stop the blender a few times during processing to put food in.

Second, the very sharp blade assembly is not locked inside of the jar what makes them very secure, easily falls out, and during pouring the drink and injure the user. In addition, the sharp blade tends to dull after a few months of using and makes them less productive. So all the blade construction even advertised as unique and very efficient but in real life could be dangerous and not performs well.

Special Features

Colors: This gadget available in black only but has very is a sleek design.

Tamper: This machine does not include tamper.

Certified Refurbished: There are no certified refurbished models yet available for the Ninja BN701 Professional Plus Blender model.

Use in countries outside of USA/Canada: This machine sold in the USA comes with a 110-120 voltage system suited to be used only in the USA and Canada. However, this blender available in many other countries and if the machine will be used in the country with a 202-240 volt system it is better to buy in the relevant countries. But for consumers who wish to use the machine while traveling the voltage transformer could be purchased separately.

Ninja BN701 Professional Plus Blender, via Amazon


Ninja BN701 Professional Plus Blender model is a very loud blender that produces around 100 decibels even when it processes soft ingredients, the ice or other tough ingredients must output even more noise. The standard advice for noise home appliances is to place rubber matt underneath of the blender while in use.

Warranty and Customer Service

This gadget comes with a 1-year limited warranty and may apply extra charges for repair and replacement parts shipping. Most of the replacement parts are also usually apply extra charges. Overall, the warranty and customer service for Ninja is not the best in the industry. The company often is very reluctant to resolve issues with the blender.

Optional Accessories and Attachments

This machine does not have any extra attachment and accessories available. And the pitchers, blade system, and other attachments are not interchangeable between different Ninja models. It is only possible to buy replacement parts from this machine.

Set Includes

    • 1400 Watts of Ninja Smart Screen Blender CT650 base unit;
    • 72 oz. polycarbonate pitcher;
    • 6 prongs blade assembly;
    • Pitcher Lid;
    • Instruction Book;
    • Inspiration Guide.

    This machine does not include a cookbook but an inspirational guide includes some recipes.


This gadget is only 17.32 inches tall and will usually fit under standard kitchen cabinet but will take some space on the counter space with a footprint of 10.82 x 8.86 inches. The fairly light 9 pounds unit is not very stable on the counter and may move during operation. The blender also stores the unused cord under the base unit.

Pros and Cons


  • The Ninja BN701 Professional Plus Blender crushes ice easily and makes snow cones consistency.
  • It will chop fruit and veggies well for preparing marinades, coleslaws, and salad mixes.


  • The Ninja BN701 Professional Plus Blender machine produces the average quality of smoothies. It is rather not suitable for blending green smoothies.
  • This machine is quite complicated to assemble/disassemble and operate.
  • It comes with a very sharp blade and has BAD DESIGN from a safety perspective.
  • Blades usually becomes significantly dull within a few months of using what seriously reduce the quality of blending.
  • The machine is not durable for the most part made from cheap quality plastic including blade drive connection what makes the motor a weak part of the construction. So, the average life expectancy of the blender is about 2 years.
  • The container may develop stress cracks easily. The lid is also prone to cracking and has the problem with a sealing gasket that falls apart within a few months of using the blender.

Would you like to look at alternative options? Check here our article the Ninja Smart Screen Blender CT650 vs Oster Pro 1200 Blender and Best Countertop Blender Under $100.

Consumer Reviews

Despite the fact that this blender is made from the best quality materials and performs low to medium quality blending it has quite high reviews. It confirms that infomercial has great power on consumers especially on those who never used the good quality powerful blenders before and will write their praising reviews within few days of using it and continue to love it despite all the faults it shows. Sometimes reviews could be misleading and it is the case of the Ninja.

Amazon rating – 4.8

Ninja Smart Screen Blender CT650 Price

The price for this gadget ranges is usually under $100 depending on the retailer. Amazon usually offers a very competitive price for this blender.

Ninja BN701 Professional Plus Blender, via Amazon


The Ninja BN701 Professional Plus Blender has a modern attractive design and looks nice. But it definitely will not suit someone who looking for the blender that will make decent smoothies quick and easy. It is not able to produce smooth smoothies but output quality of the typical under $100 blender. However, it quite an efficient gadget for crushing ice.  It is a way more glorified than it should be considering that there more enough decent quality blenders available on the market for the price of under $100 but less known and advertised.

Alternatively, check our articles:

  • Best Countertop Blender Under $100
  • Best Blender for Smoothies and More – Buying Guide 2020
  • Best Blender under $200 – Is There Really Cheaper Alternative to Vitamix?
Posted in Ninja Reviews


  1. Carmen

    Wow I really do not have any of the above issues. I received this for Christmas 2017. It came with a book that tells you how to make soups, drinks, and soft ice cream. My ninja did all.

    I do not put in dishwasher. I remove the blade before pouring anything. Oh smoothie wow. All good. My Oscar packed it in after 5 years. All I can say I love this over my old one.

  2. Lavanya Matcha

    My small jars are melting in the lock area. Due to that I stopped using my Ninza. I was using it from one and half year. No problems until now. What can I do?

    • lucy


      If your blender still under warranty contact customer service and they must repair it. Otherwise, just buy another one. it could be dangerous to use this machine.

  3. Ellen Norris

    If the tiny bib breaks off at the end of the handle (the cheap little piece that engages the system), there is no replacement part! Cheaply made!

  4. Tony R. Meza

    I’ve been using this blender for the last 10 months and have zero issues with it. Make bulletproof coffee with it everyday and wash it in the dishwasher and have never cut my hand. It’s a solid blender.

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